Every cable that Chord supplies is designed within the company and apart from a couple of exceptions, every product is assembled and tested at the company's facility, set deep in the heart of Wiltshire. The Company was started in 1986 to produce and sell the Chord Chrysalis interconnect range. Never was a product so aptly named. The Chrysalis cable had a remarkably well-balanced set of performance characteristics and from this, The Chord Company's outstanding range of interconnect cables has emerged and grown. The product line-up has evolved naturally but always with reference to existing Chord cables. This makes the Chord interconnect and speaker cable range remarkably consistent. The essential balance of performance characteristics is maintained throughout the range.